What Personal Information do We Collect?
Canadian privacy legislation defines "Personal Information" broadly as information about an identifiable individual or as information that allows an individual to be identified. For the purposes of this policy, Personal Information means information about an identifiable individual as defined from time to time in applicable privacy legislation. Generally speaking Personal Information does not include what is considered business contact information: your name, title or position, business address, telephone number, facsimile number or e-mail address. The types of Personal Information that Starling Trust Sciences may collect about you includes your name, home address, telephone number, personal e-mail address, and billing and account information.
Why do We Collect Your Personal Information?
In general, Starling Trust Sciences collects, uses and discloses Personal Information about our clients and service providers in order to provide our customers with Predictive Behavioral technology and services. More specifically, we collect, use and disclose your Personal Information for the following purposes:
- to establish and manage customer relationships. This may include the sharing of Personal Information by and between Starling Trust Sciences personnel and affiliated companies and partnerships for such purposes;
- to share Personal Information to and from third parties for the purpose of selling our products. Such third parties may include advertising and digital marketing agencies;
- to establish and maintain commercial relationships with customers, suppliers and other third parties, including to issue invoices, administer accounts, collect and process payments, and to fulfill contractual obligations;
- to establish, manage and terminate employment, contractual and partnership relationships; .
- to understand and respond to customer, supplier and other third party needs and preferences, including to contact and communicate with such parties and to conduct surveys, research and evaluations;
- to develop, enhance, market, sell or otherwise provide Starling Trust Sciences services;
- to market, sell or otherwise provide products and services of third parties with whom Starling Trust Sciences has a commercial relationship;
- to develop and manage our knowledge-management precedent systems and databases;
- to develop and manage Starling Trust Sciences business and operations;
- to detect and protect Starling Trust Sciences and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activity, and to audit compliance with Starling Trust Sciences policies and contractual obligations;
- as permitted by, and to comply with, any legal or regulatory requirements or provisions; and
- for any other purpose to which you consent.
To Whom do We Disclose Your Personal Information?
From time to time, Starling Trust Sciencesmay disclose your Personal Information to:
- service providers, including an organization or individual retained by Starling Trust Sciences to perform functions on its behalf, such as marketing, data processing, document management and office services;
- an organization or individual retained by Starling Trust Sciences to evaluate your creditworthiness or to collect debts outstanding on an account;
- to our insurers and to regulatory agencies such as provincial law societies, insurers or others in connection with regulatory or other activities relating to the obligations of Starling Trust Sciences and its practice of the profession of digital marketing;
- to personnel in Starling Trust Sciences, government authorities, insurers, benefits providers, consultants or agents as reasonably required to establish, manage or terminate employment, contractual and partnership relationships; and
- any third party or parties, where you consent to such disclosure or where disclosure is required or permitted by law.
Where do We Store Your Personal Information?
Your Personal Information is stored in secured locations and on servers controlled by Starling Trust Sciences, located at the offices of our service providers.
How May You Obtain Access to Your Personal Information?
Upon your written request, subject to certain exceptions, Starling Trust Sciences will inform you of the existence, use and disclosure of your Personal Information and will give you access to that information. Access requests should be sent to CEO, Stephen Scott, using the contact information below.
Privacy and Our Website
Online Communications – In order to provide our website visitors with a service or information, visitors may voluntarily submit Personal Information to us for purposes such as asking a question, obtaining information, reviewing or downloading a publication, participating in a seminar or other event, and participating in surveys. If you are known to Starling Trust Sciences as a registered user of an online service, we may combine and store Personal Information about your use of our website and the online information you have provided with certain other online and offline information we may have collected.
E-mail Communications – Occasionally, we may send marketing or promotional e-mail communications to you with information that may be useful, including information about services and products of Starling Trust Sciences and other third parties with whom we have a relationship. In this process, we may collect certain information such as the date/time you first opened our e-mail communications, the number of times you open our e-mail communications, the number of click-throughs per article, total click-through activity on the contents of our e-mail communications and compile generally the related statistics. We may combine and store any such information to manage and improve our e-mail communications to you. We will include instructions on how to unsubscribe and inform us of preferences if you decide you do not want to receive any future marketing or promotional e-mails from Starling Trust Sciences.
Links – Our website may contain links to other websites which are provided as a convenience only. Visitors are advised that other third party websites may have different privacy policies and practices than Starling Trust Sciences, and Starling Trust Sciences has no responsibility for such third party websites.