Airbnb’s Future

Starling Team
Steven Norton

“Airbnb’s challenge is not scaling product usage, but scaling trust,” says Huggy Rao, a professor of organizational behavior at Stanford’s Graduate School of Business. “It’s very fragile, and a few failures can quickly contaminate the whole thing.”

http://blogs.wsj.com/cio/2014/04/18/super-startup-airbnb-must-scale-trust-among-users/?mod=djemCIO_h&cb=logged0.11409256110488109

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Trust and Company Health

Starling Team
Rich Karlgaard

“Pollsters report that trust is in tatters everywhere in the economy: in the private, public and nonprofit sectors. Trust, therefore, is more valuable than ever.”

http://www.forbes.com/sites/richkarlgaard/2014/04/16/your-companys-health-the-soft-edge/

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Share Economy Trust

Starling Team
Jason Tanz

P2P business are helping to create “a set of digi­tal tools that enable and encourage us to trust our fellow human beings.”

http://www.wired.com/2014/04/trust-in-the-share-economy/

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Trust Profiles

Starling Team
EveningStandard

“Trust profiles are in themselves the next big market.”

http://www.standard.co.uk/lifestyle/london-life/your-most-valuable-digital-asset-it-might-just-be-your-integrity-9199057.html

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Social Identity in Crowds

Starling Team
Michael Bond

It’s entirely possible that the best versions of ourselves emerge in crowds, as social identity drives behavior.

http://aeon.co/magazine/psychology/crowds-show-us-working-together-at-our-best/?utm_source=Aeon%20newsletter&utm_campaign=91b1d1d163-Daily_Newsletter_15_May_20145_15_2014&utm_medium=email&utm_term=0_411a82e59d-91b1d1d163-68633741

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