Starling, an applied behavioral sciences technology startup in the “RegTech” space, announces the appointment of Rick Ketchum, former Chairman and CEO of the Financial Industry Regulatory Authority (FINRA), to its senior advisory board.

“We are delighted to have Rick join our team,” said Starling founder and CEO Stephen Scott. “Among regulators in the financial services sector, Rick has been a leader in identifying the relationship between culture, employee conduct and, ultimately, firm financial performance. As we work to provide innovative, data-driven tools that help customers to assess corporate culture and to mitigate behavior-related risks, Rick’s four-decades of experience in risk management will be a tremendous asset to us.”

“Starling’s technology focuses on exactly the right thing – firm culture,” said Ketchum. “I can say unequivocally that culture has a profound influence on how a firm conducts its business, and the emphasis that a firm puts on measuring compliance with those cultural values tells you a lot about their level of commitment to making sure that employee behavioral norms are consistent with the proverbial ‘tone-from-the-top’ — or whether company value statements are mere window-dressing. I am pleased to be able to support Starling in bringing credible metrics to this critical issue.”

About Rick Ketchum

Richard Ketchum served as Chairman and CEO of the Financial Industry Regulatory Authority (FINRA) from 2009-16. He also served as CEO of New York Stock Exchange Regulation (2006-09) and as the first Chief Regulatory Officer of the NYSE (2004-06). Previously, he spent twelve years at the NASDAQ and NASD, serving as President of both organizations, and fourteen years at the Securities and Exchange Commission, with eight as Director of the Division of Market Regulation.

In 2010, Mr. Ketchum was appointed by President Obama to serve on the President’s Advisory Council on Financial Capability. He also served on the Joint Advisory Committee on Emerging Regulatory Issues, created by the SEC and CFTC to review emerging regulatory issues after the “Flash Crash” of May 2010. From June 2003 to March 2004, Mr. Ketchum was General Counsel of the Corporate Investment Bank at Citigroup and a member of the unit’s Business Practices Committee and Risk Management Committee.

About Starling

Starling is an applied behavioral sciences company using machine learning and network science to build what it calls “augmented management intelligence” tools. Its predictive behavioral analytics technology reveals the performance impact of relational trust dynamics within organizations. Based on this data, Starling’s proprietary algorithms generate actionable insights, displayed through intuitive and customizable dashboards, enabling business leaders to drive improved performance and desired culture – and to identify and mitigate behavior-related risks before they are permitted to cascade into crises. CONTACT: Taylor Griffin (202) 812-0400