As companies wake up to the value of their data, more and more customers are getting added value from the data they provide to their software vendors. As Harvard Business Review article points out, vendors can erect ‘data mirrors’ for the benefit of their customers – making a firm’s data more valuable by placing it in context of other, similar, customers and creating a means for industry bench-marking.

Some software firms are actively building out this capability through product innovation or acquisition. For instance, S&P Global reportedly acquired AI-analytics firm Kensho to diversify the non-financial performance data it is able to capture.

At Starling we are exploring exciting opportunities for combining and sharing aggregated behavioral and cultural insight data across firms and industries. An industry utility of this nature has the potential to give firms new tools and benchmarks for managing their organizations and engineering their cultures so as to drive improved performance and reduced risk.

Read the article here: How B2B Software Vendors Can Help Their Customers Benchmark