We at Starling are eagerly anticipating the release of the book How Behavior Spreads: The Science of Complex Contagions, edited by Karen S. Cook, professor of sociology at Stanford and Academic Advisor to Starling.

The book covers research covering over a decade by the author, Damon Centola. Damon has studied how behaviors spread through society, not unlike how diseases move through a population. While it turns out that the factors that encourage the spread of disease are quite different from those that encourage the spread of behaviors, the result is the same. By understanding the forces that encourage behaviors to spread we can learn to be proactive in our reactions to them. At Starling we have turned this insight into intuitive tools that managers can use to predict how and where behaviors of interest will spread so they can reduce risk and boost productivity.

The book is scheduled to be released on June 12th on Amazon: How Behavior Spreads: The Science of Complex Contagions