Steven Norton

“Airbnb’s challenge is not scaling product usage, but scaling trust,” says Huggy Rao, a professor of organizational behavior at Stanford’s Graduate School of Business. “It’s very fragile, and a few failures can quickly contaminate the whole thing.”

http://blogs.wsj.com/cio/2014/04/18/super-startup-airbnb-must-scale-trust-among-users/?mod=djemCIO_h&cb=logged0.11409256110488109